Cisco Webcast

Cisco has long been recognized for its expertise in high-quality audio and video communication, primarily serving businesses and professionals. With the project “Your Life, Your Cisco,” the goal was to transition Cisco’s brand identity from B2B to B2C, making its technology accessible to a new wave of creators. Podcasting, journalism, remote work, and digital storytelling are rapidly growing fields, yet many entry-level users struggle with complex setups, technical troubleshooting, and post-production hurdles. This presented an opportunity to reimagine how an effortless, all-in-one recording solution could look and feel.

Our research and interviews with podcasters revealed three key challenges in their workflow. Many find audio technology overly complex and don’t want to spend time researching brands, troubleshooting setups, or repeatedly checking if their equipment is properly configured and recording. Instead, they need a plug-and-play solution that allows them to focus on content creation without technical distractions.

This is where Webcast was born—a dedicated, intuitive audio recording platform designed to integrate seamlessly with Cisco’s Webex ecosystem. Inspired by Cisco’s legacy in secure, high-quality communication technology, Webcast was developed as a frictionless solution for entry-level podcasters, journalists, home office workers, and creatives who want to capture professional-grade audio without the need for third-party software or extensive technical knowledge.

One of the biggest needs we uncovered was adaptability. Podcasting doesn’t just happen in controlled studios - recording takes place at home, in co-working spaces, and on the go. Our solution needed to seamlessly adjust to different recording conditions, ensuring high-quality audio without constant manual tweaks. Additionally, post-production editing remains a major pain point, with users spending valuable time balancing audio levels and refining recordings instead of focusing on their content. To solve this, we designed an AI-powered editing tool directly into Webcast, eliminating the need for external software. This allows users to plan, record, edit, and publish their podcasts seamlessly within Webex, streamlining the entire workflow. By removing reliance on tools like iMovie or the Adobe Suite, Webcast offers a frictionless, all-in-one experience that makes podcasting as easy as hitting record.

From a hardware perspective, expandability was another key consideration. Podcasters want a setup that’s portable and easy to use but can also scale seamlessly for more professional recordings. Whether recording solo or adding multiple microphones for interviews or panel discussions, the system must adapt effortlessly without technical hassle. This led us to design a modular lavalier microphone system that automatically connects to the Webcast Recording Studio, allowing users to expand their setup effortlessly without complicated configurations.

To integrate Webcast into Cisco’s product ecosystem, we adopted the signature polished metal ring from their premium cameras and microphones, reinforcing brand continuity, material quality, and precision engineering as Cisco enters the creator space.